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Max Life's innovative product approach led to 1.5 times increase in company's e-commerce in the last financial year

New Delhi / Max Life Insurance Company
Ltd. in its e-commerce channel in the financial year 2022-23.registered a growth of 52%. of Innovative Product Solutions
Directly targeted to customers online through This growth has been made possible by sales.
Max Life has got 26% new customers through online medium in FY 2022-23. With this, the company has made a notable presence in the online protection space. The company has also doubled its market share in the online savings segment. Some of its bestselling products include Smart Fixed Return Digital Plan (UIN: 104N123V01), Smart Secure Plus Plan (UIN: 104N118V01) and Term Insurance for Homemakers, which are being offered to customers through online and digital medium. This has helped Max Life reach out to new customers and deliver a superior digital experience.

V. Vishwanand, Deputy Managing Director, Max Life said, “We are focused on driving change in a highly competitive and fragmented market and have ensured that new and young customers get access to flexible and feature-rich products. Our growth has been remarkable and is based on the strength of our products and business.

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